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PR’s Role in Fake News


The “fake news” epidemic has swept the nation since the 2016 election and has affected more people than you’re probably aware of. For example, 91% of journalists feel they’ve lost public trust.

From a PR perspective, it results in equally difficult challenges. Misinformation about a client can irreparably damage their image (and yours). Some even believe it is PR’s responsibility to combat fake news entirely. Bottom line, it’s now more important than ever to:

1. Have a crisis plan

2. Respond quickly

3. Be transparent

4. Constantly monitor client mentions

5. Never embrace or capitalize on fake news for clients

Haley Barton, The Atlanta 100

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The Washington DC 100