Home Business Old fashioned tactics to finding influencers

Old fashioned tactics to finding influencers

by The 100 Companies

When brands are looking for an “influencer” – most of us think about celebrities and pro athletes, but the rise in content creators on newer platforms like TikTok has changed the marketplace.

It seems like anyone can be an “influencer” – which is somewhat true, but how do you find and vet trusted influencers for your campaign?

Roll up your sleeves and get down to “good, old research.” Get on social platforms and search for content on your topic using hashtags. The algorithm will provide a list of creators who are posting on your topic who you research further for collaborating with.

– April CatarellaGambel Communications, The New Orleans 100

The Washington DC 100

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More