‘To thine own self be true’

In “Hamlet,” Shakespeare writes, “to thine own self be true.” Sound advice. For people. And food.

When most of us order rice, we know what to expect: delicious whole or broken kernels from the Oryza sativa plant – though we might not be quite as specific in our heads.

But lately, vegetables have been masquerading as rice, trading on our good name. We urge the FDA to adopt a standard of identity for rice as above to end consumer confusion. Rice is a grain, not a shape. After all, to be rice or not to be rice, that is the question.

– Betsy Ward, President and CEO, USA Rice