GHSA projects pedestrian fatalities remained near 6,000 for the second consecutive year in 2017, a trend we cannot let continue. Education, enforcement and engineering measures must work together to address this issue.
• Expanding alcohol impairment messaging to all road users, as 33% of fatally injured pedestrians in 2016 had a BAC over .08.
• Using automated and traditional enforcement to reduce driver speed, which often determines the severity of a pedestrian crash.
• Implementing infrastructural improvements prioritizing pedestrian safety and walkable road design.
Ultimately, we all have a role in improving traffic safety. Together, we can reach zero deaths.