When President-elect Trump promised to “drain the swamp” on his road to the White House, voters responded with a clear message to Washington: we want our voices to be heard. They wanted to feel like political power belonged to the people and not just lobbyists walking the halls of Congress.
In that message is an important lesson for us in communications and public affairs. “Grassroots” shouldn’t be limited to form letters or online petitions. It can no longer be metaphorical “voices” coming from the states, but rather real, authentic voices telling personal stories about what’s at stake for them.