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Automation, Technology and the Future of Retail

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There’s been a lot of panic and punditry around the automation of U.S. jobs and the demise of the American worker. But as I listened to business leaders and brand icons address thousands of retailers at our annual convention last month, I heard one recurring message: It’s not what you sell; it’s how you make someone feel.

Technology makes us faster and smarter. But it’s our people who make us better. That’s why we’ve doubled down and launched a training and credentialing program to help people build careers in retail. Because the future of retail isn’t “what,” it’s “who.”

Matthew R. Shay, president & CEO, National Retail Federation

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