United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling to be bumped because the flight was overbooked. A company creates its image and solidifies its reputation with every statement it makes — verbal or otherwise. That is why communications strategists should be an integral part of the leadership team.
public relations
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The “fake news” epidemic has swept the nation since the 2016 election and has affected more people than you’re probably aware of. For example, 91% of journalists feel they’ve lost public trust.