BLSSD – Fashion with purpose

BLSSD, the contemporary fashion and purpose label, continues to grow in the region and globally. With its range of day to evening ready-to-wear clothing, the brand brings together a cool, urban and street-style feel.

BLSSD combines everyday sportswear with elegant lines and confident minimalism, allowing its customer’s creativity and freedom to stand out with their looks.

Co-founded by Lama Riachi, a Creative Director and cancer survivor herself, BLSSD is also most importantly a brand with purpose – a growing support group dedicated to providing emotional, educational, logistical and financial support to anyone whose life has been touched by cancer.

– Waad Kibeda, The Dubai 100