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BLSSD – Fashion with purpose

by The 100 Companies
Fashion with purpose

BLSSD, the contemporary fashion and purpose label, continues to grow in the region and globally. With its range of day to evening ready-to-wear clothing, the brand brings together a cool, urban and street-style feel.

BLSSD combines everyday sportswear with elegant lines and confident minimalism, allowing its customer’s creativity and freedom to stand out with their looks.

Co-founded by Lama Riachi, a Creative Director and cancer survivor herself, BLSSD is also most importantly a brand with purpose – a growing support group dedicated to providing emotional, educational, logistical and financial support to anyone whose life has been touched by cancer.

– Waad Kibeda, The Dubai 100

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