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From press to post: Best practices for sharing earned media on social media

by The 100 Companies
Your captions are just as important as your visuals. Use them to highlight the key points of the media coverage and explain why it's important. (Photo courtesy of Unsplash)

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or brand.

Once you’ve chosen the platform(s) you want to use, it’s time to create visually appealing posts. Tracking your social media metrics to see how well your earned media coverage is performing is key. Look at things like engagement rates, reach and impressions.

Sharing your earned media coverage on social media is a great way to amplify your message and increase visibility for your brand. By following these tips, you can ensure your posts are visually appealing, engaging and effective.

– John Mathew Bernal, The Austin 100

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