What’s with all the EV price drops?

With eggs selling for a buck a pop and rent costing a kidney, it seems the only thing dropping in price is electric vehicles. Both Ford and Tesla have slashed the MSRP of vehicles like the Model 3 and Mach-E by up to 20%. Why?

In part, it’s to account for falling used car prices and the lower cost of raw materials. But one major motivator for these companies is to gobble up market share before the competition.

Either way, it’s a desperately-needed win for consumers and climate change alike, and there’s never been a better time to go electric.

– Chris Butsch, The Arizona 100