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A brand refresh is more than just changing your logo or your color scheme. It is taking time to consider your brand’s purpose and the message you are sending to customers and making sure everything about your brand furthers that purpose.
If you have formal branding guidelines with mission, values and vision, now is the perfect time to review it and compare it to what is really happening in your organization. Many organizational values and priorities have shifted because of the increased concern for health and safety as well as work-life balance during the pandemic.
– Cyndee Woolley, The SWFL 100