Trump TV

It’s the first rule of lobbying and journalism: know your audience.

So it comes as no surprise that after reports detailing Donald Trump’s cable-TV-watching habits, ad rates surged and soon smart advocacy groups began addressing the president through advertising with direct messages on his favorite shows.

We know that, in the past, what could only be accomplished with a full-page newspaper ad can now be digitally targeted to specific stakeholders at the grassroots level. In this new era, targeting goes in all directions, changing the way the public reaches elected officials – as long as they’re tuned in.

– Gloria Story Dittus, Story Partners