Home Public Affairs Social Media: What We Learned in 2016

Social Media: What We Learned in 2016

by

2016 was a HUGE year in digital and social media. Paid social increased in importance as organic reach continues to shrink. This confirms what we knew – that social media is pay to play, unless your name is Donald Trump.

We saw an unconventional Twitter strategy drive the media narrative of a presidential election, positioning social media as a powerful and necessary tool in policy conversations. Online video exploded, catapulted by the rise of 360 video, VR, and Facebook Live – some of the shiniest tactics appearing in public affairs campaigns. And, Snapchat isn’t going away, although Instagram is trying really hard.

Philippa Levenberg, Story Partners

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Do NOT follow this link or you will be banned from the site!