Facebook has been around for a while meaning you already know a few things about using it for your business. Even so, here are few tips and reminders for effectively engaging your followers on Facebook.
1) Follow the 70/30 rule when posting. Roughly, 70% of your content should be interesting or fun and 30% can be promotional.
2) Solicit original content. By asking followers to post their own pictures and video, you keep your page fresh while meaningfully engaging with your audience.
3) Boost posts. This is an inexpensive way to expand your reach, create interest and gain followers.
– Sydney Ayers, SLJ 100 Communications