Home Public AffairsPolitics Grassroots: Affecting State-Level Policies

Grassroots: Affecting State-Level Policies

by Michael Polzella

Inaction at the federal level has shifted many policy decisions to the states – which means it’s more important than ever for communications professionals (even those in the Beltway) to have a sound, state-level strategy. What does that look like?

Effective grassroots campaigns are about storytelling. The best stories come from leveraging relationships and networks of allies (or potential allies) impacted directly in states and communities.

Issues at the local level – whether health care, environment, energy or education – are often more nuanced, so it’s most important these stories are from the people who matter and aimed at local decision makers.

Adam Croglia, Story Partners

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