When you tell a story, people slow down to listen.
Stanford Graduate School of Business says our brains are wired to remember stories. In fact, stories are up to 22 times more memorable than facts or figures alone.
So when you’re on Capitol Hill sharing a policy position, tell the members and staff who you are and take them on a journey they can relate to and appreciate; they will remember you and, importantly, will remember your “ask.”
Regardless of whether you’re seeking to increase understanding or ask for help, relationships established through storytelling will pave the way for collaboration.