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On Media as a Business Model

by Michael Polzella

National Journal President Kevin Turpin II weighs in on media companies’ business model approach:

The biggest lesson I have learned in my career in media is that breakthrough products and revenue success are best generated through a culture of listening.

We are able to succeed because we listen to, learn from and respond to our core audiences’ needs and desires. As they evolve, we evolve.

We put what we learn to use by maintaining strategic flexibility that drives a willingness to iterate our business model and products to ensure they maintain strong value propositions to our business partners and consumers.

Kevin Turpin II, President, National Journal

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