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Winning the Grassroots Game

by Michael Polzella

If you work in Washington, you’ve probably been asked to build a grassroots coalition – usually by an industry identifying an issue, then engaging “champions” who will advocate for or against it.

VGVN did things differently. Rather than creating an issue and rallying people around it, we built a strong community, then engaged them on things they love and issues that matter. It worked.

Today, VGVN boasts an engaged, effective community of 1.7 million members. Finding balance between community-building and advocate-engagement helps establish trust, eliminate fatigue and ensure our champions have our back when we need them most.

Reed S. Albers, Director, Video Game Voters Network

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