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Enforcing standards of identity

food identity standards

When consumers visit the grocery store, they expect packaging and labels to reflect the true nature of a product. Consumers may not know that “standards of identity” underpin each item they see on store shelves, but they trust the federal government to ensure that product labels are not false or misleading.

The Food and Drug Administration (FDA) consistently violates that consumer trust, proving unable or unwilling to enforce labeling standards. At least the agency’s continued failures on misbranded products make one point clear: Standards of identity are just words on a page unless federal agencies are willing to enforce them.

– Danielle Beck, Senior Director of Government Affairs, NCBA

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