The debate over standards of identity for plant-based milk and other dairy alternatives is a solution in search of a problem. Companies selling dairy alternatives are using truthful and non-misleading labels and no one is confused.
Consumers are entitled to the benefits of the innovative American spirit and the delicious new plant-based offerings in the fair and competitive open marketplace.
The Plant Based Foods Association urges the Federal Drug Administration (FDA) to adopt policies that encourage innovation, not stifle it, and that will allow consumers to make informed choices. There is room for everyone in the marketplace.