Home Public AffairsPolicy The importance of transparency

The importance of transparency

by
food industry transparency

Consumers shouldn’t be misled into thinking a plant-based beverage is nutritionally equivalent to real milk that comes from a cow. That’s why dairy producers insist the FDA enforce its own standards of identity.

The leading fake milk, almond beverage, for example, has one-eighth as much protein as dairy. FDA rules are clear that milk comes from an animal, not a powdered slurry of emulsifiers, stabilizers and whiteners.

We’re pleased FDA is exploring how to help consumers understand there’s a difference between plant-based beverages and milk. Transparency will strengthen standards of identity and protect consumers from deceptive marketing.

– Jim Mulhern, President and CEO, National Milk Producers Federation

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Do NOT follow this link or you will be banned from the site!