In “Hamlet,” Shakespeare writes, “to thine own self be true.” Sound advice. For people. And food.
When most of us order rice, we know what to expect: delicious whole or broken kernels from the Oryza sativa plant – though we might not be quite as specific in our heads.
But lately, vegetables have been masquerading as rice, trading on our good name. We urge the FDA to adopt a standard of identity for rice as above to end consumer confusion. Rice is a grain, not a shape. After all, to be rice or not to be rice, that is the question.
– Betsy Ward, President and CEO, USA Rice