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Gallup: What Influences Public Trust in Media

by Michael Polzella

Americans’ trust in the media is at an all-time low. Gallup finds that 32% have “a great deal” or “fair amount” of trust in the mass media. This is down from 72% in 1976, in the wake of Watergate.

What’s caused this dramatic shift in public trust? Mass media has exploded in recent years, and Americans decry lower standards for journalism.

With blogs and social media, there’s simply less editing, less rigorous reporting criteria and more of an emphasis on “infotainment.” Of course, politicians proclaiming “fake news” may also play a role in shaking trust in the fourth estate.

Art Swift, Managing Editor, Gallup

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