The hotel industry traditionally received reservations through calls, walk-ins and travel agencies. But more recently, at annual growth rates of 10-15%, technology aggregators have grown into a considerable force, with two online travel agencies (OTAs) representing a meaningful share of the domestic hotel business, particularly for leisure travelers.
AHLA
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With 500 online hotel bookings each minute, technology is transforming the way consumers book travel. With summer travel season underway and more than one-third of families planning a vacation this year, the digital marketplace must continue to prioritize consumer protection.
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It is more important than ever for seniors to be informed about booking travel.
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Folks are starting to make summer travel plans to their favorite vacation spots. And while making reservations online has become more common, so have online booking scams. These third-party websites take your money without making a reservation — leaving you without a place stay.
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With support from the Rockefeller Foundation, World Wildlife Fund is collaborating with AH&LA to institutionalize food waste reduction in hotels nationwide.
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Ashford is embracing technology to improve the guest experience. Realizing that smartphones are changing the way guests engage with hotels, we are responding.
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Twenty years ago, OTAs represented innovation and progress. Today it’s a corporate duopoly, controlled by Expedia and Priceline.
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With so many ways to book a reservation, rewards programs have become an effective way to build and strengthen relationships with guests. When guests book directly with hotels, hotel teams can build personal connections with guests – gaining a better understanding of their needs, accommodation preferences and wish lists.
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Technology is transforming travel, and the hotel industry is morphing with the times to recognize the need to find new standards, conveniences and innovations to benefit guests.
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With hotels and lodging supporting 8 million jobs and representing every congressional district, it’s important to engage stakeholders at all levels – and two recent examples illustrate how this strengthens our industry.